KOTON
- CLIENT
- KOTON
- SECTOR
- Sport & events
- YEAR
- 2024
- SERVICES
- Brand strategy, Graphic design, Social media, Advertising
The starting point
A national campaign around the Leopards, to be built fast, with a rare requirement: speak to a whole country without falling into empty slogans.
What we did
We settled the governing idea first — shared pride rather than sporting performance — then built a campaign identity that holds up equally on a phone screen and on a billboard.
Production was centralised with us: visuals, format adaptations, publishing calendar and boost management, so the rhythm never depended on emails between three suppliers.
What came of it
The campaign ran on three platforms at once with an identity recognisable from one medium to the next — which was the point.
- National
- CampaignNATIONAL
- Platforms
- 3PLATFORMS
- Adapted
- IdentityADAPTED
Next project
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